FILM TOURISM TRENDS

picture

It is a well-known fact that film makers are always looking for new and exciting locations to shoot, while tourism boards around the world welcome film makers in order to boost inbound tourism.

The story began in the 60's with Raj Kapoor's Sangam (1964), which was perhaps the first mainstream film to be shot in Switzerland. This was followed by a wave of destination films such as, An Evening in Paris (1967) and Love in Tokyo (1966).

Ulagam Sutrum Valiban, starring the legendary MGR, shot in Thailand, Hong Kong, Japan, Singapore and Malaysia in early 1970 was the first South Indian movie shot in multiple foreign locations.

Switzerland will always be recognized as the landscape for Yash Chopra movies. UK has a tourism map, which highlights locations of popular Indian cinema. Recently, Spain has become the next hot destination for vacation with friends after a super hot road trip film, Zindagi Na Milego Dobara while Machu-Pichu rose to popularity with Southern Super Star Rajnikant romancing former Ms World Aishwarya Rai Bachhan on the world heritage site, the list just continues……

FEATURE FILMS ESTABLISH A CONNECT WITH THE AUDIENCE AT AN EMOTIONAL LEVEL AND CREATE A FAVOURABLE IMAGE AND SENSE OF FAMILIARITY FOR THE LOCATIONS WHERE IT IS SHOT.